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Kearon, J. (2005a, February 27). Speeding up innovation and squeezing more insights. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/speeding-up-innovation-and-squeezing-more-insights
Simpson, H. (2005a, February 27). Client-driven convergence of the market research, CRM and competitive intelligence industries.. ANA - ESOMAR. Retrieved June 14, 2024, from
Rodgers and Ostlund (2004a, April 18). Creating desire - Helping the buyer to buy. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/creating-desire---helping-the-buyer-to-buy
Ware, B. C. (2003a, June 19). Magazine reader involvement improves ROI . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/magazine-reader-involvement-improves-roi-
Noda, Katayama and Akahane (2003a, June 18). Media insights . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/media-insights-
Jeavons and Molloy (2003a, January 26). Do you grok the sly spin? . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/do-you-grok-the-sly-spin-
Toiati, L. (2002a, November 10). Ma'am, the colours are served. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/ma-am-the-colours-are-served
Deetlefs, J. (2002a, October 20). Skating on thin ice. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/skating-on-thin-ice
Rock and Chard (2002a, June 09). Who's watching my ADS? . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/who-s-watching-my-ads-