Resources Library by ANA

Retail innovation learnings from a segmented shop formula: Sunka

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this presentation is to present...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Xavier Roure, Lluis Martinez-Ribes

October 26, 2003

The ten commandments for a successful merger and acquisition in marketing research

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Jorge García-González

September 14, 2003

Factoring 'intuition' into the analysis of market research evidence

In the past market research has been painted as being ‘detached’ from the decision-making process, while the ‘intuitive’ contributions from management have been billed as more engaged with what business problem solving...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: David Smith

Company: DVL Smith Ltd

September 14, 2003

Building the matrix

This paper provides a case study wherein the authors collaborated to apply the data gathered in a large segmentation research project to the strategic planning process at Lotus Software Division of IBM Corporation. Researchers were able to blend...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Bernadette DeLamar, Carol K. Galvin, Luis H. Rodriguez

Company: IBM Corporation

September 14, 2003

Living 24/7

This paper describes the role of market research in building knowledge as well as a tool to assist in improving company business and profit management. We are living the information age, in which knowledge is considered a company asset and more...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Ana Maria Gotelli Varoli, Dayse Maciel, Fábio Mariano, Haroldo Torres, Renata Cunha, Rony Susskind

Company: Procter & Gamble

September 14, 2003

Changing equity of private labels: The perspective from Latin America

This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico and Peru, as a response to the following questions...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Paulo Pinheiro de Andrade

Company: IBOPE Inteligencia

September 14, 2003

Changing equity of brand labels: The U.S. perspective

This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward for private labels.

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Edward B. Keller

September 14, 2003

Marketing infallible remedy

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer...

Catalogue: Latin America 2003

Authors: Martin Zalovich, Teresa Cometto

May 4, 2003

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003