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Changing equity of brand labels: The U.S. perspective

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Edward B. Keller

Abstract:

This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward for private labels.

Edward B. Keller

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Research Papers

Changing equity of brand labels: The Asia Pacific perspective

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Seonaid Anderson, Helen Passingham-Hughes

Company: KANTAR TNS Malaysia

September 14, 2003

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Citation

Anderson and Passingham-Hughes (2003a, September 14). Changing equity of brand labels: The Asia Pacific perspective. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/changing-equity-of-brand-labels--6197


Research Papers

Changing equity of private labels: The perspective from Latin America

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Paulo Pinheiro de Andrade

Company: IBOPE Inteligencia

September 14, 2003

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Citation

de Andrade, P. P. (2003a, September 14). Changing equity of private labels: The perspective from Latin America. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-


Research Papers

Changing equity of private labels: Western Europe

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Thomas Bachl

Company: GfK

September 14, 2003

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Citation

Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/changing-equity-of-private-labels


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Citation

Keller, E. B. (2003a, September 14). Changing equity of brand labels: The U.S. perspective. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/changing-equity-of-private-labels