Abstract:
This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward for private labels.
Date of publication: September 14, 2003
Author: Edward B. Keller
Abstract:
This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward for private labels.
This is a long description of some author details.
Anderson and Passingham-Hughes (2003a, September 14). Changing equity of brand labels: The Asia Pacific perspective. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/changing-equity-of-brand-labels--6197
de Andrade, P. P. (2003a, September 14). Changing equity of private labels: The perspective from Latin America. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/changing-equity-of-private-labels-
Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/changing-equity-of-private-labels
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Keller, E. B. (2003a, September 14). Changing equity of brand labels: The U.S. perspective. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/changing-equity-of-private-labels