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Research reports

Qualitative research into Capri-Sonne fuit jucie

Colman Foods a reconsidering marketing a single one shotpure fruit juice product in an aluminum pouch which claimsto represent 50% of the fruit juice market in Germany, andis called Capri-Sonne. The research was required to ascertain how consumers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into Capri-Sonne fuit jucie. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-capri-sonne-fuit-jucie


Research reports

Baby Ribena advertising test

Although it is not planned to use television advertisingto support the national launch of Baby Ribena, this mediumhas been selected for the test market because there are not suitable regional magazines in the North West to carry theintroductory...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/baby-ribena-advertising-test


Research reports

Qualitative research for BP with oil fired central heating consumers

The purpose of the research study was to investigatethe noticeable decline in recorded satisfaction by BPcustomers for the service provided by BP and its authorizeddistributors of central heating fuel. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research for BP with oil fired central heating consumers. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-bp-with-oil-fired-central-heating-consumers


Research reports

Qualitative research into signal advertising development

It is intended to relaunch Signal toothpaste continuing the current anti-decay strategy but using a strongereffectiveness claim.This claim may be variously expressed but essentially depends for supporting evidence on a high fluoride formulation. For...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research into signal advertising development. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-advertising-development


Research reports

Qualitative research on commercial 'tubesteak'

The research was required for the acceptance of a new TVcommercial for Findus- Cod Steaks in Butter Sauce.Previous commercials for the same product also testedby CRAM, concentrated on the quality of the fishand by influence the quality of other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research on commercial 'tubesteak'. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-commercial-tubesteak-


Research reports

Qualitative research on Rodney Bewes advertising for Handifish

Rodney Bewes has been used for the launch of Handifish,and the company is considering using him for furtheradvertising of fish products (breaded fish, seafoodproducts, battered fish). This research was conductedto explore how appropriate Rodney Bewes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research on Rodney Bewes advertising for Handifish. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-rodney-bewes-advertising-for-handifish


Research reports

Qualitative research on the development of a new moisturiser for Nivea

Nivea Toiletries and Garland Compton are investigating theopportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oilof Ulay. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research on the development of a new moisturiser for Nivea. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-moisturiser-for-nivea


Research reports

Qualitative research on Poundstretcher European Low Fares freewheeler and homex

The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research on Poundstretcher European Low Fares freewheeler and homex. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-poundstretcher-european-low-fares-freewheeler-and-homex


Research reports

Initial qualitative research on positioning of Project WJ in the UK

The purpose of this research was to explore and develop atheoretical framework of motivations and behavior withregard to health and nutrition, and to formulate hypothesesabout a likely market for Morningstar. These hypothesesare then to be tested and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Initial qualitative research on positioning of Project WJ in the UK. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/initial-qualitative-research-on-positioning-of-project-wj-in-the-uk