Baby Ribena advertising test

Date of publication: February 1, 1976

Abstract:

Although it is not planned to use television advertising to support the national launch of Baby Ribena, this medium has been selected for the test market because there are not suitable regional magazines in the North West to carry the introductory advertisements. The present research was designed to test the television advertisement in order to assess its communication of the Baby Ribena product.

  • PDF
  • This could also be of interest