Back

Baby Ribena advertising test

Date of publication: February 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Although it is not planned to use television advertising to support the national launch of Baby Ribena, this medium has been selected for the test market because there are not suitable regional magazines in the North West to carry the introductory advertisements. The present research was designed to test the television advertisement in order to assess its communication of the Baby Ribena product.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/baby-ribena-advertising-test