Abstract:
Although it is not planned to use television advertising to support the national launch of Baby Ribena, this medium has been selected for the test market because there are not suitable regional magazines in the North West to carry the introductory advertisements. The present research was designed to test the television advertisement in order to assess its communication of the Baby Ribena product.
This could also be of interest:
Research Reports
Ribena
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 6, 1974
Research Reports
Multi-disciplinary in-depth research on Ribena
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1973
Research Reports
Ribena range extension
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 8, 1973
