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Baby Ribena advertising test

Date of publication: February 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Although it is not planned to use television advertising to support the national launch of Baby Ribena, this medium has been selected for the test market because there are not suitable regional magazines in the North West to carry the introductory advertisements. The present research was designed to test the television advertisement in order to assess its communication of the Baby Ribena product.

CRAM/Peter Cooper Archive

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Research Reports

Ribena

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 6, 1974

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Citation

, C. (1974a, September 06). Ribena. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/ribena


Research Reports

Multi-disciplinary in-depth research on Ribena

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1973

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Citation

, C. (1973a, July 01). Multi-disciplinary in-depth research on Ribena. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/multi-disciplinary-in-depth-research-on-ribena


Research Reports

Ribena range extension

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 8, 1973

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Citation

, C. (1973a, October 08). Ribena range extension. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/ribena-range-extension


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Citation

, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/ribena-range-extension