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Qualitative research on the development of a new moisturiser for Nivea

Date of publication: January 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Nivea Toiletries and Garland Compton are investigating the opportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oil of Ulay. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on new 'women' tv testimonials for oil of Ulay

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1975

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Citation

, C. (1975a, May 01). Qualitative research on new 'women' tv testimonials for oil of Ulay. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-women-tv-testimonials-for-oil-of-ulay


Research Reports

Report on qualitative research on night cream attitudes and advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 30, 1975

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Citation

, C. (1975a, November 30). Report on qualitative research on night cream attitudes and advertising . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-night-cream-attitudes-and-advertising-


Research Reports

Qualitative research on new alternative advertising concepts for 'Vedra'

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 13, 1975

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Citation

, C. (1975a, January 13). Qualitative research on new alternative advertising concepts for 'Vedra'. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-alternative-advertising-concepts-for-vedra-


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Citation

, C. (1976a, January 01). Qualitative research on the development of a new moisturiser for Nivea. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-alternative-advertising-concepts-for-vedra-