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Qualitative research on the development of a new moisturiser for Nivea

Date of publication: January 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Nivea Toiletries and Garland Compton are investigating the opportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oil of Ulay. 

CRAM/Peter Cooper Archive

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, C. (1975a, May 01). Qualitative research on new 'women' tv testimonials for oil of Ulay. ANA - ESOMAR. Retrieved June 02, 2025, from


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Citation

, C. (1976a, January 01). Qualitative research on the development of a new moisturiser for Nivea. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-women-tv-testimonials-for-oil-of-ulay