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Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved June 16, 2024, from
Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-
Stapel, J. (1956a, June 15). Research can and does help advertising. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/research-can-and-does-help-advertising
van Rees, J. (1956a, June 15). Economic forecasts with special reference to field studies. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/economic-forecasts-with-special-reference-to-field-studies
Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/research-and-decision
Leerentveld, D. (1956a, June 15). Market research for petroleum products in the automotive field. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/market-research-for-petroleum-products-in-the-automotive-field
Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-
Rokkan, S. (1956a, June 15). The case for comparative secondary analysis. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-case-for-comparative-secondary-analysis
Durant, H. (1956a, June 15). Consumers economic expectations and intentions as revealed by sample surveys. ANA - ESOMAR. Retrieved June 16, 2024, from