Resources Library by ANA

The Science Behind the Creativity

The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging...

Catalogue: North America 2024 - Innovation

Author: Itzel Abigail Rivera Suarez

Company: Warner Bros

July 5, 2024

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019

Author: Tom van Bommel

Company: Unravel Research

November 10, 2019

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019

Authors: Mariana Monge, Bárbara Lecaros

Companies: L'Oréal, Neurometrics

April 7, 2019

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018

Author: Diana Lucaci

September 23, 2018

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW

Authors: Chris Warren, Dipesh Mistry

Company: Northstar Research

September 22, 2016

Opening the black box

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó

Company: KANTAR TNS Malaysia

September 13, 2012

Imagine that we can test imagination!

The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising

Company: KANTAR TNS Malaysia

March 26, 2012

Getting into the real world of the shopper

Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Wim Hamaekers, Ludovic Depoortere

March 1, 2011

Understanding the implicit in shopper behaviour

The Point of Sale (POS) is becoming an increasingly important touch point. In recent years there has been an increasing demand for methodologies which are capable of looking beyond what consumers are able to tell on the explicit level. This paper...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Michael Schiessl, Sven Diekmann

Company: eye square

March 1, 2011