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Research reports

Consumer attitudes to Easter Eggs

The general objectives of this research were toincrease understanding of consumer attitudes tobuying Easter Eggs. More specifically: 1. To establish motivations for purchase, for whom, and how purchases for childrendiffer from adults;2. To look at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Consumer attitudes to Easter Eggs. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-to-easter-eggs


Research reports

Qualitative research into Brooke Bond Dividend 'D' Tea advertising

Brooke Bond Dividend 'D' Tea was relaunched twoyears ago using a television campaign of cameosof people enjoying drinking the tea.The follow-up campaign 'Talking Tea Cups' featured cartoon treatments of teacups in blackand white and was based on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Qualitative research into Brooke Bond Dividend 'D' Tea advertising. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising


Research reports

A qualitative overview of tea advertising

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the teamarket, CRAM Ltd conducted two group discussionsamongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). A qualitative overview of tea advertising . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-qualitative-overview-of-tea-advertising-


Research reports

Qualitative research into Rise and Shine

The Kellogg Company has been selling Rise & Shine, a dried instant fruit drink product, since 1971. A number of competitors have entered the market inthe past without making any impact but in March 1977General Foods launched a powdered fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Rise and Shine. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-rise-and-shine


Research reports

Qualitative research on Cinzano

Exposure to the advertising reinforces Cinzano Bianco as avery acceptable drink to consumers related particularly toholidays and casual drinking situations where all drink isincidental to the enjoyment. The refreshing qualities andmixability were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research on Cinzano. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cinzano


Research reports

Qualitative research into two sorbet mix positioning

Previous qualitative research by CRAM ltd. demonstrated considerable interest in the concept of a sorbet mix although the '1920's' positioningwas not entirely appropriate.Two further positionings have now been developed which required consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into two sorbet mix positioning . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-two-sorbet-mix-positioning-


Research reports

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


Research reports

Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor

The objectives of this research were to undertake a preliminary investigation into the attitudes and motivationsof male drinkers of malt liquor to Colt 45 and Breaker, asa basis for considering a launch of Schlitz malt liquor inthe UK. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/initial-qualitative-research-on-colt-45-breaker-and-schlitz-malt-liquor


Research reports

Dry mix dessert development

As part of the company's effort to maintaindominance in the Instant Desserts market, aprogram of New Product Development has beeninitiated to identify and progress new productopportunities for the status of market entry. Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Dry mix dessert development . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/dry-mix-dessert-development-