Abstract:
Previous qualitative research by CRAM ltd. demonstrated considerable interest in the concept of a sorbet mix although the '1920's' positioning was not entirely appropriate. Two further positionings have now been developed which required consumer appraisal. The text of these positions is represented in the Appendix.
This could also be of interest:
Research Reports
Qualitative research into Colman's sorbet mix
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1978
Research Reports
Qualitative research into McDougalls sponge mix packaging
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1976
Research Reports
Qualitative research into alternative Aquafresh positioning
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1979
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