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Qualitative research into two sorbet mix positioning

Date of publication: September 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Previous qualitative research by CRAM ltd. demonstrated considerable interest in the concept of a sorbet mix although the '1920's' positioning was not entirely appropriate. Two further positionings have now been developed which required consumer appraisal. The text of these positions is represented in the Appendix. 

CRAM/Peter Cooper Archive

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, C. (1978a, March 01). Qualitative research into Colman's sorbet mix. ANA - ESOMAR. Retrieved October 31, 2025, from


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, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved October 31, 2025, from


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Citation

, C. (1977a, September 01). Qualitative research into two sorbet mix positioning . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-aquafresh-positioning