Abstract:
As part of the company's effort to maintain dominance in the Instant Desserts market, a program of New Product Development has been initiated to identify and progress new product opportunities for the status of market entry. Consumer qualitative research was required to provide knowledge of consumer requirements and possible opportunities to assist internal reviews, kitchen development and technical research.
Research Reports
Qualitative research into Colman's sorbet mix
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1978
Research Reports
Qualitative research into yoghurt products
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1979
Research Reports
Report on qualitative research on Canned Desserts
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1971
