Back

Dry mix dessert development

Date of publication: July 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

As part of the company's effort to maintain dominance in the Instant Desserts market, a program of New Product Development has been initiated to identify and progress new product opportunities for the status of market entry. Consumer qualitative research was required to provide knowledge of consumer requirements and possible opportunities to assist internal reviews, kitchen development and technical research. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1977a, July 01). Dry mix dessert development . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/dry-mix-dessert-development-