Dry mix dessert development

Date of publication: July 1, 1977

Abstract:

As part of the company's effort to maintain dominance in the Instant Desserts market, a program of New Product Development has been initiated to identify and progress new product opportunities for the status of market entry. Consumer qualitative research was required to provide knowledge of consumer requirements and possible opportunities to assist internal reviews, kitchen development and technical research. 

CRAM/Peter Cooper Archive

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