Resources Library by ANA

A new style of selling in the home appliance business

A vertical marketing system, Milar, shows how a new market positioning plus a new coherent retail marketing strategy has helped the company achieve good performance in sales and costs during a difficult economic period. Self - selection, carefully...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Lluis Martinez-Ribes

June 15, 1993

From Weymouth to Warsaw

The markets for health care products and services in the eastern half of the European continent offers great scope and opportunity for companies active in this field, to serve new clients, and establish new partnerships. Converting this potential...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: John Costello

June 15, 1993

Technofear: Its influence on the design of consumer durable P products

Companies involved in the design and marketing of consumer durable products with a level of technical complexity have to cope with the situation where the technical sophistication of the product may outweigh the technical sophistication of the people...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Authors: Sean Ennis, Colin Mc Gilvray

June 15, 1992

To be or not to be durable

The Consumer Electronics Industry has worldwide arrived at a phase of reconditioning. Both manufacturers, consumers and the intermediate trade are confronted with Shakespeare's intriguing question mark: "To Be Or Not To Be?". Who will survive? There...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Nico van der Zanden

Company: Philips International

June 15, 1992

Gaining a competitive edge

This paper discusses the need for supplementing the research you do on your customers with research on your competitors. This approach will provide your firm with a more complete database upon which to formulate its strategies and tactics. The paper...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: John S. Chapman

June 15, 1992

A new approach to the collection of published information with the unification of Europe

With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized and analyzed information from the various countries within the EEC and...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Ruth Stanat

Company: SIS International Research

June 15, 1991

A review of the challenges facing travel researchers

Research into travel and tourism probably only accounts for 5% of the research industry's total turnover in spite of the fact that leisure is the world's largest industry (in many European countries tourism is the major revenue earner). This reflects...

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Peter B. Hodgson

June 15, 1991

Tracking your competition on a global basis

With the rapidly changing economic and political events, corporate executives will have to run their businesses on a global basis. Clearly, the unification of Europe in 1992 the changing economies of Eastern Europe, the collapse of communism and the...

Catalogue: Conference 1991: International Marketing Research

Author: Ruth Stanat

June 15, 1991

Technology, strategic management and marketing

Due to the accelerating pace in which technological developments occur nowadays, technology is becoming an increasingly important strategic aspect. Therefore an increase in impact of technological issues on competitive relations can be observed. It...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Rudy Frambach

September 1, 1990