A new style of selling in the home appliance business

Date of publication: June 15, 1993

Abstract:

A vertical marketing system, Milar, shows how a new market positioning plus a new coherent retail marketing strategy has helped the company achieve good performance in sales and costs during a difficult economic period. Self - selection, carefully managed, is the new sales method that has been the basis for the new positioning and the improvement of the competitive advantage of the chain.

  • PDF
  • This could also be of interest