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Research papers

Computer assisted decision making

In this paper we focus on a new research tool, that has become feasible due to the availability of interactive computer programs. We deal with the theoretical background, experimental development and applications of a program for computer assisted...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Robert De Hoog, Alfred E. Bronner
June 15, 1984
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Citation

De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/computer-assisted-decision-making


Research papers

How technology affects our day-to-day professional life

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection;3. Developments in the disclosure of marketing data;4. User and supplier of...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). How technology affects our day-to-day professional life. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-technology-affects-our-day-to-day-professional-life


Research papers

Computer assisted questionnaire design

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency,...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Peter Jackling
June 15, 1984
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Citation

Jackling, P. (1984a, June 15). Computer assisted questionnaire design. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/computer-assisted-questionnaire-design


Research papers

New developments in databases for market research

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Peter Martin
January 25, 1984
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Citation

Martin, P. (1984a, January 25). New developments in databases for market research . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-developments-in-databases-for-market-research-


Research papers

M.M.I.S- From information to action

A MMIS still is a sensitive, fragile plant. There is a need to cultivate it properly, unless we do not want to take the risk, that the fascination, which came along with the idea to install a MMIS, turns into frustration. So, my critical attitude is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Werner Retzlaff
January 25, 1984
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Citation

Retzlaff, W. (1984a, January 25). M.M.I.S- From information to action. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/m-m-i-s--from-information-to-action


Research papers

A planning language

This paper is to be a personal memoire with acknowledgements for the title to Iverson and to Alexander, Ishikawa, and Silverstein. It is in no sense a review of SRI's position on either Strategic Planning, or for that matter Market Research. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John B. O'Mulloy
June 15, 1983
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Citation

O'Mulloy, J. B. (1983a, June 15). A planning language. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-planning-language


Research papers

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

The city of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Reino E. Routamo
June 15, 1983
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Citation

Routamo, R. E. (1983a, June 15). How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-the-possibilities-for-new-market-segments-for-a-planned-hotel-in-lahti-finland-were-investigated


Research papers

New challenges to market researchers (German)

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers (German). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers-german-


Research papers

New challenges to market researchers

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers