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Computer assisted questionnaire design

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Peter Jackling

Abstract:

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency, saving time and avoiding needless (and potentially inaccurate) duplication of work.

Peter Jackling

Author

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Citation

Jackling, P. (1984a, June 15). Computer assisted questionnaire design. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/computer-assisted-questionnaire-design