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Computer assisted questionnaire design

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Peter Jackling

Abstract:

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency, saving time and avoiding needless (and potentially inaccurate) duplication of work.

Peter Jackling

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De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved June 03, 2025, from


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Henning and Kraus (2021a, May 19). Questionnaire design best practices. ANA - ESOMAR. Retrieved June 03, 2025, from


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Bowen, J. M. (1973a, October 01). Questionnaire design for the personal interview. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

Jackling, P. (1984a, June 15). Computer assisted questionnaire design. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/questionnaire-design-for-the-personal-interview