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Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/media-research-in-the-u-s
Hansen, Andersen and Bennike (1978a, September 01). A disproportional sampling frame for readership surveys concerning publications with widely different circulation. ANA - ESOMAR. Retrieved June 08, 2024, from
Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium
Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/monitoring-advertising-cost-effectively
Röske, W. (1978a, June 01). Allocating the marketing budget: Open discussion. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/allocating-the-marketing-budget-open-discussion
Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/beyond-vehicle-contact
Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/the-function-of-media-
Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes (French). ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes-french-
Schmidtchen, G. (1959a, June 15). Measuring the effects of mass-communication. ANA - ESOMAR. Retrieved June 08, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-mass-communication