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Research papers

Identification of industrial new product opportunities through utilization of graphic stimuli

This paper describes the evolution of industrial and consumer new product opportunities through the utilization of graphic probe stimuli which helped respondents recall and articulate unmet needs. The findings are based on an actual case history, a...

Catalogue: Seminar 1990: New Product Development
Author: Gerald L. Patrick
June 15, 1990
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Citation

Patrick, G. L. (1990a, June 15). Identification of industrial new product opportunities through utilization of graphic stimuli. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/identification-of-industrial-new-product-opportunities-through-utilization-of-graphic-stimuli


Research papers

Current attitudes to development

Unilever is a multinational in every sense of the word, operating in 75 countries, employing over 300,000 people. In 1978 Unilever's sales to third parties reached £9,842 million worldwide. It is the 12th largest commercial concern in the world,...

Catalogue: Seminar 1979: New Product Development
Author: Hugh R. Darby
Company: Unilever
October 1, 1979
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Citation

Darby, H. R. (1979a, October 01). Current attitudes to development. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/current-attitudes-to-development


Research reports

Qualitative research into hot desserts

General Foods are interested in new productdevelopment in the area of hot desserts. Theresearch here is intended to provide guidanceby: 1. Defining the role of hot desserts withinthe desserts repertoire;2. Defining attitudes towards hot desserts;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into hot desserts. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hot-desserts


Research reports

Attitudes towards leisure and the use of products in the area of hobbies and crafts

The aim of Black and Decker is to put together arange of products whereby people can use their creative skills, for use at home, for their ownamusement, in pursuance of an individual or collective interest. Hence research was required to define the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Attitudes towards leisure and the use of products in the area of hobbies and crafts . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/attitudes-towards-leisure-and-the-use-of-products-in-the-area-of-hobbies-and-crafts-


Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into instant oat cereal . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-oat-cereal-


Research reports

Qualitative research on Snowflake project

Beecham propose to introduce a new anti-dandruffshampoo containing Zinc Omadine.The present research was conducted in order toprovide background information on consumer attitudesto medicated shampoos, which would act as a guide indeveloping a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on Snowflake project. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-snowflake-project


Research reports

New product development for men's hair care

This research was designed to look closely at men'sattitudes to their hair in order to help create newideas and opportunities for men's hair care products.The specific objectives were:1. To probe deeply into the nature and form ofinhibitions in this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). New product development for men's hair care. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-product-development-for-men-s-hair-care


Research reports

Report on qualitative research Project D

The research presented in this report follows a series ofstudies involving attitudes to substitute tobaccos incigarettes carried out by CRAM. The last study carriedout between February and April 1975 ("Threats end Defences") explored possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Report on qualitative research Project D. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-project-d


Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975
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Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/project-loire-