Resources Library by ANA

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

October 1, 1981

Decision making in industry and household

Decision making, this paper contends, plays a very important role on all kinds of levels in our society. Therefore a lot of research has been carried out by representatives of a great many disciplines; research on a wide variety of types and aspects...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

October 1, 1981

The measurement of attribute importance for industrial products

Market segmentation is one of these concepts that can also be applied to industrial buying behaviour. In this connection one basically has a choice between either using a priori defined segments or finding the biases of consumer segmentation in a set...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Rob R. van den Heuvel

October 1, 1981

Panel prediction techniques

The paper discusses the reasons why Consumer Panels are among the research techniques considered to be likely to lead in terms of future growth in market research, notably in relation to specialist Panels, increased practical sophistication of data...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Parfitt, Reg Clay

Company: Colgate-Palmolive

September 1, 1980

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People

Author: Liselotte Fessel

Company: GfK

June 15, 1980

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People

Author: Gernot Schwentner

Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH

June 15, 1980

How and why people buy magazines in the Netherlands

This paper intends to give a survey of the marketing and distribution of consumer magazines in the Netherlands by the Verenigde Nederlandse Uitgeversbedrijven (United Dutch Publishing Companies). In this report a survey is given of recent research...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Huybert Boermans, Rob Van Prattenburg

November 1, 1979

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Arnaldo Aisa

November 1, 1979

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1979