Decision making in industry and household

Date of publication: October 1, 1981


Decision making, this paper contends, plays a very important role on all kinds of levels in our society. Therefore a lot of research has been carried out by representatives of a great many disciplines; research on a wide variety of types and aspects of decision making processes. This paper deals with decision making in an industrial environment; specifically with the relations between decision making processes concerning buying and buying behaviour on industrial and on household levels. These relations will be investigated simultaneously; one of the facts, namely, that tend to be overlooked is that the industrial decision maker is often also involved in a similar process in a household context.

Peter J.A. Groot


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