Abstract:

The Max Factor "Blue Line" range of cosmetics is to receive advertising support, commencing in May 1979. "Blue Line" is a wide range of cosmetics strongly branded as Max Factor. As a range, it accounts for nearly half of all company sterling sales. The product offer covers-lip, eye, and complexion and skincare. The purpose of the research was to update existing information on consumer attitudes and behavior in relation to cosmetics and examine each concept in light of the creative objectives.