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Research papers

The opportunities and limitations of creative research

My paper is a plea for common sense in creative research. Research can make an enormous contribution to the development of effective advertising, but it remains a rough-and-ready affair for all the apparent sophistication of some of the systems...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: John J. Stork
June 1, 1966
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Citation

Stork, J. J. (1966a, June 01). The opportunities and limitations of creative research. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/the-opportunities-and-limitations-of-creative-research


Research papers

Market research in Switzerland

There is no exact information available on market research. Compared with scientific research in the various fields and extensive marketing activities at home and abroad, market research is still very modestly used. Indications however are that the...

Catalogue: ESOMAR Yearbook 1964-1965
Author: G. J. Krampf
June 15, 1965
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Citation

Krampf, G. J. (1965a, June 15). Market research in Switzerland. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/market-research-in-switzerland


Research papers

Recent developments of market research in Italy

A new phase in Market Research ? Perhaps it can hardly be considered, hut there has certainly been during these last few years an evolution towards greater specialisation. Many companies have been setting up their own Research Departments either on a...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Edoarda Sanna
June 15, 1965
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Citation

Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy


Research papers

A review of market research developments in the United Kingdom during the year 1963/64

This year has seen not only the continued growth of market research in the U.K. hut also a number of developments which consolidate the scientific status of the profession. On a more general level two related developments are of considerable interest...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Lorne James Rothman
June 15, 1965
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Citation

Rothman, L. J. (1965a, June 15). A review of market research developments in the United Kingdom during the year 1963/64. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/a-review-of-market-research-developments-in-the-united-kingdom-during-the-year-1963-64


Research papers

Market research in Belgium in 1963

The market research organisations in Belgium generally recognise two types of clients: Belgian companies and foreign companies. It is difficult to estimate the number of business transactions coming from each of them. However it is true to say that...

Catalogue: ESOMAR Yearbook 1964-1965
Author: J. F. Lacoste
June 15, 1965
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Citation

Lacoste, J. F. (1965a, June 15). Market research in Belgium in 1963. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/market-research-in-belgium-in-1963


Research papers

The use of market research in international marketing management

In the context of this paper, I have restricted the term "International Marketing" to cover only the marketing of consumer goods with substantial advertising appropriations, i. e. appropriations aimed at and intended to create consumer demand for a...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Roger Goldsmith
June 15, 1965
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Citation

Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-


Research papers

Market research in Finland

The interest in and the use of market research has again expanded in Finland. General consumer surveys as well as special services are used more regularly than hitherto. There have been training courses for young market researchers arranged by an...

Catalogue: ESOMAR Yearbook 1964-1965
Author: A. Raula
June 15, 1965
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Citation

Raula, A. (1965a, June 15). Market research in Finland. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/market-research-in-finland


Research papers

Market research in Spain and in Sweden

At present there are in Spain a number of market research organisations with the proper technique and field staff which can accept market research studies of any kind. While in Sweden The association of the eleven leading market research institutes...

Catalogue: ESOMAR Yearbook 1964-1965
Authors: Pedro Crespo Franco, Bo P. Kaiser
June 15, 1965
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Citation

Franco and Kaiser (1965a, June 15). Market research in Spain and in Sweden. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/market-research-in-spain-and-in-sweden


Research papers

Market research in Greece

Market research in Greece is expanding. The National Statistical Service continues to he very active, using sample surveys to broaden the areas in their data collecting and processing activities. Obviously N.S.S.'s efforts cover basic measurements...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Chrys J. Papadopoulos
June 15, 1965
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Citation

Papadopoulos, C. J. (1965a, June 15). Market research in Greece. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/market-research-in-greece