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Market research in Belgium in 1963

Date of publication: June 15, 1965

Catalogue: ESOMAR Yearbook 1964-1965

Author: J. F. Lacoste

Abstract:

The market research organisations in Belgium generally recognise two types of clients: Belgian companies and foreign companies. It is difficult to estimate the number of business transactions coming from each of them. However it is true to say that as in previous years an important part of the activities of the market research organisations can be attributed to the demands made either directly from abroad or by companies whose business policy is determined largely by foreigners.

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