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Bartels, W. H. (1985a, November 06). 'Below-the-line spending' the need for understanding and control. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/-below-the-line-spending-the-need-for-understanding-and-control
Turner, S. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sponsorship-2692
Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research
van Hamersveld, M. (1985a, November 06). Closing of the seminar. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/closing-of-the-seminar
Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sales-promotion
Biglia and Cagnasso (1985a, November 06). Lancia 1984 grand galá. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/lancia-1984-grand-gal-
Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-promotions-cost-effectively
van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved September 26, 2024, from
Rice, J. (1982a, June 15). Analysis of the effect on grocery sales of different promotional strategies. ANA - ESOMAR. Retrieved September 26, 2024, from