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Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/mcnext
Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/mcnext-9383
Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/mcnext-9382
Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/product-screening-and-product-optimization-
Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/new-products
, C. (1978a, February 01). De Novo . ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/de-novo-
Doyle, P. (1973a, September 01). Market planning and retailer buying decisions. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/market-planning-and-retailer-buying-decisions
Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/selection-of-global-target-markets