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De Novo

Date of publication: February 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Several new technical concepts based on De Novo are being studied for new product development. The general objectives of this research were to make an initial screening of motorist responses to these concepts, prior to undertaken, if necessary, a large scale questionnaire survey. 

CRAM/Peter Cooper Archive

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Research Reports

The Denovo tyre and the female role in decision-making about cars

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 3, 1974

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Citation

, C. (1974a, April 03). The Denovo tyre and the female role in decision-making about cars. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-denovo-tyre-and-the-female-role-in-decision-making-about-cars


Research Reports

Dunlop worldbeaters advertising concept research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1976

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Citation

, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research


Research Reports

Motorists attitudes to Firestone Tyres

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 2, 1977

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Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


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Citation

, C. (1978a, February 01). De Novo . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres