De Novo

Date of publication: February 1, 1978


Several new technical concepts based on De Novo are being studied for new product development. The general objectives of this research were to make an initial screening of motorist responses to these concepts, prior to undertaken, if necessary, a large scale questionnaire survey. 

CRAM/Peter Cooper Archive


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Research Papers


De-Risking Disruption

Catalogue: Webinars 2022

Authors: J. Walker Smith, Stephen Kraus

Companies: MRII, Kantar

July 14, 2022


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