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De Novo

Date of publication: February 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Several new technical concepts based on De Novo are being studied for new product development. The general objectives of this research were to make an initial screening of motorist responses to these concepts, prior to undertaken, if necessary, a large scale questionnaire survey. 

CRAM/Peter Cooper Archive

Author

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Research Papers

Creacion de perspectivas fiables para el desarrollo de la comunicacion

Catalogue: Latin America 2005

Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente

 

October 23, 2005

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Citation

Khon, Crothers, Vargas and Vicente (2005a, October 23). Creacion de perspectivas fiables para el desarrollo de la comunicacion. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development-spanish-


Webinars

De-Risking Disruption

Catalogue: Webinars 2022

Authors: J. Walker Smith, Stephen Kraus

Companies: MRII, Kantar

July 14, 2022

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Citation

Smith and Kraus (2022a, July 14). De-Risking Disruption. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/de-risking-disruption


Webinars

SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

Catalogue:

Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea

Company: SORMA

July 9, 2021

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Citation

Serbanica, Luck, Costinas and Pencea (2021a, July 09). SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/sorma---esomar-event-cum-sa-iti-cresti-vanzarile-utilizand-cercetarea-de-marketing-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1978a, February 01). De Novo . ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/sorma---esomar-event-cum-sa-iti-cresti-vanzarile-utilizand-cercetarea-de-marketing-