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Research papers

Trends in psychological market research

The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was...

Catalogue: The European Marketing Research Review 1969
Author: Peter H. van Westendorp
August 1, 1969
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Citation

van Westendorp, P. H. (1969a, August 01). Trends in psychological market research. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/trends-in-psychological-market-research


Research papers

Market research and the regulated market

The realisation of the importance of the market and of market research is of relatively recent origin in the socialist Countries. The need had been shown even under the highly centralised system of a planned economy which relied mainly on 19 planning...

Catalogue: The European Marketing Research Review 1969
Author: Jeno Wilcek
August 1, 1969
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Citation

Wilcek, J. (1969a, August 01). Market research and the regulated market. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/market-research-and-the-regulated-market


Research papers

General Comment (Group no. 3)

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/general-comment


Research papers

Conclusions

The degree to which operational research will be accepted as a management tool depends very largely upon whether or not operational researchers can sell their discipline and skill to management. So far all signs are that OR men have as yet failed to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Henk L. Bos
November 1, 1968
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Citation

Bos, H. L. (1968a, November 01). Conclusions. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/conclusions


Research papers

General Comment (Group no.1)

I think this has been a most interesting Seminar because it has brought together people who are approaching this area of Operational Research in Marketing from a number of different directions, or with a number of different objectives.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). General Comment (Group no.1). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/general-comment-607


Research papers

Typological analysis

Typological analysis is a very general method with a wide range of very different applications. It can be used for any study of the general form described in the introduction to this note. We have already applied it to marketing and town-planning...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: H. Bergoni
November 1, 1968
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Citation

Bergoni, H. (1968a, November 01). Typological analysis. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/typological-analysis


Research papers

Industrial marketing research

The English language distinguishes between market research and marketing research. These concepts overlap. Market research is research into the size and structure of the market. Marketing research is, moreover, research into the effect of the various...

Catalogue: The European Marketing Research Review 1968
Author: L. Bongers
August 1, 1968
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Citation

Bongers, L. (1968a, August 01). Industrial marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research


Research papers

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968
Author: Andrzej Hodoly
August 1, 1968
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Citation

Hodoly, A. (1968a, August 01). Organisation and methods in marketing research in Poland. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/organisation-and-methods-in-marketing-research-in-poland


Research papers

The philosophy, economy and sociology of market research in Spain

Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are...

Catalogue: The European Marketing Research Review 1968
Author: Amando De Miguel
August 1, 1968
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Citation

De Miguel, A. (1968a, August 01). The philosophy, economy and sociology of market research in Spain. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/the-philosophy-economy-and-sociology-of-market-research-in-spain