The philosophy, economy and sociology of market research in Spain

Date of publication: August 1, 1968


Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are distributed or accepted - to forecast more rationally their sales.

Amando De Miguel


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Research Papers

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Research Papers

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