Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are distributed or accepted - to forecast more rationally their sales.
Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Hubert Chicou
June 15, 1991
- This could also be of interest