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The philosophy, economy and sociology of market research in Spain

Date of publication: August 1, 1968

Catalogue: The European Marketing Research Review 1968

Author: Amando De Miguel

Abstract:

Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are distributed or accepted - to forecast more rationally their sales.

Amando De Miguel

Author

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Research Papers

Semiotics and its application to international qualitative research: The specificity of the approach

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Odile Solomon

 

June 15, 1990

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Citation

Solomon, O. (1990a, June 15). Semiotics and its application to international qualitative research: The specificity of the approach. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/semiotics-and-its-application-to-international-qualitative-research-the-specificity-of-the-approach


Research Papers

Are senior people the same across Europe? The approach of an international magazine

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Hubert Chicou

 

June 15, 1991

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Citation

Chicou, H. (1991a, June 15). Are senior people the same across Europe? The approach of an international magazine. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/are-senior-people-the-same-across-europe-the-approach-of-an-international-magazine


Research Papers

Anticipating tomorrow's societal change today

Catalogue: Congress 2008: Frontiers

Authors: Christian Wenger, Kerstin Ullrich

 

September 26, 2008

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Citation

Wenger and Ullrich (2008a, September 26). Anticipating tomorrow's societal change today. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/anticipating-tomorrow-s-societal-change-today


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Citation

De Miguel, A. (1968a, August 01). The philosophy, economy and sociology of market research in Spain. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/anticipating-tomorrow-s-societal-change-today