Abstract:
Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are distributed or accepted - to forecast more rationally their sales.
This could also be of interest:
Research Papers
Social studies and market research in Spain
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
 
June 15, 1959
Research Papers
Market research in Spain and in Sweden
Catalogue: ESOMAR Yearbook 1964-1965
Authors: Pedro Crespo Franco, Bo P. Kaiser
 
June 15, 1965
