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Research papers

Modeling viewers from set-tuning data in Boston

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Erwin Ephron, Stu Gray
June 17, 2003
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Citation

Ephron and Gray (2003a, June 17). Modeling viewers from set-tuning data in Boston . ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/modeling-viewers-from-set-tuning-data-in-boston-


Research papers

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003
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Citation

Ames, Pellegrini and Vancraeynest (2003a, June 17). An update on international PPM activities. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/an-update-on-international-ppm-activities


Research papers

The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Daniel J. Monistere, Scott L. Brown
Company: Nielsen
June 17, 2003
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Citation

Monistere and Brown (2003a, June 17). The effects of PVRs on television viewing. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/the-effects-of-pvrs-on-television-viewing


Research papers

iTV

There is much current discussion of iTV finally reaching a critical mass. However, these discussions tend to lack context - how rapidly are interactive TV (iTV) applications being rolled out?How are nascent iTV applications capturing the attention of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Author: David C. Tice
June 17, 2003
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Citation

Tice, D. C. (2003a, June 17). iTV. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/itv


Research papers

Purple GRPs

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall. In the main, they have agreed that such a relationship exists. This...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Sheila Byfield, Annette Nazaroff
Company: MindShare
June 17, 2003
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Citation

Byfield and Nazaroff (2003a, June 17). Purple GRPs . ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/purple-grps-


Research papers

In the backstage of the TV audience

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR - Public and TV Programme Relation Rate - shows the way to understand how people watch TV, and their feelings and behavior...

Catalogue: Latin America 2003
Authors: Fábio Mariano, Elenice Rampazzo, Paolo Fiasco
May 4, 2003
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Citation

Mariano, Rampazzo and Fiasco (2003a, May 04). In the backstage of the TV audience. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/in-the-backstage-of-the-tv-audience


Research papers

Recognizing the consumer power in the cable TV market in Brazil!

Since 1999, EP-Escritorio de Pesquisa Eugenia Paesani has been working jointly with NET on a project for continuous evaluation of company performance - according to the clients' perception - aiming at the improvement of services rendered by Net and...

Catalogue: Latin America 2003
Authors: Bárbara Corrales, Simone Felisardo
Company: EP - Escritório de Pesquisa Eugênia Paesani
May 4, 2003
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Citation

Corrales and Felisardo (2003a, May 04). Recognizing the consumer power in the cable TV market in Brazil!. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/recognizing-the-consumer-power-in-the-cable-tv-market-in-brazil-


Research papers

Recognizing the consumer power in the cable TV market in Brazil! (Spanish)

Since 1999, EP-Escritorio de Pesquisa Eugenia Paesani has been working jointly with NET on a project for continuous evaluation of company performance - according to the clients' perception - aiming at the improvement of services rendered by Net and...

Catalogue: Latin America 2003
Authors: Bárbara Corrales, Simone Felisardo
Company: EP - Escritório de Pesquisa Eugênia Paesani
May 4, 2003
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Citation

Corrales and Felisardo (2003a, May 04). Recognizing the consumer power in the cable TV market in Brazil! (Spanish). ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/recognizing-the-consumer-power-in-the-cable-tv-market-in-brazil-spanish-


Research papers

Strong enough for adults?

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli.The results are based on responses to...

Catalogue: ESOMAR Technovate Conference 2003
Authors: John Mills, John Chaplin
January 26, 2003
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Citation

Mills and Chaplin (2003a, January 26). Strong enough for adults?. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/strong-enough-for-adults-