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Strong enough for adults?

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Mills, John Chaplin

Abstract:

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli. The results are based on responses to video clips of yet-to-be released pop music videos in the run up to Christmas. A commentary is included on some initial research designs which were rejected and the reason for the selected tests.

John Mills

Author

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John Chaplin

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Mills and Chaplin (2003a, January 26). Strong enough for adults?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-strong-flour