Strong enough for adults?

Date of publication: January 26, 2003


The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli. The results are based on responses to video clips of yet-to-be released pop music videos in the run up to Christmas. A commentary is included on some initial research designs which were rejected and the reason for the selected tests.

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