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Research papers

Reaching the right people

This investigation concerns itself with two major media of appeal to housewives in Britain: commercial television and women's magazines. It can be demonstrated that these two media — or more accurately their audiences — are distinctly...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Derek H. Davies, Michael Grant
June 15, 1984
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Citation

Davies and Grant (1984a, June 15). Reaching the right people. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/reaching-the-right-people


Research papers

Does media research affect media planning

The following paper considers why we need media research, looks at relevant anticipated environmental changes, describes the current research and, having defined what the objectives are, suggests an outline for the requirements of media research in...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Doug L. Thornes
April 11, 1984
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Citation

Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/does-media-research-affect-media-planning


Research papers

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research
Author: Giovanni Fabris
June 15, 1982
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Citation

Fabris, G. (1982a, June 15). The expected changes in television environment and their influence on the audiences. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-expected-changes-in-television-environment-and-their-influence-on-the-audiences


Research papers

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research
Authors: John Bermingham, Klaus Liepelt
June 15, 1982
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Citation

Bermingham and Liepelt (1982a, June 15). Audience composition meters with personal push buttons. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/audience-composition-meters-with-personal-push-buttons


Research papers

The future of television audience measurement in Europe

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and...

Catalogue: Seminar 1982: Improving Media Research
Author: Stephan Buck
June 15, 1982
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Citation

Buck, S. (1982a, June 15). The future of television audience measurement in Europe. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-future-of-television-audience-measurement-in-europe


Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
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Citation

Kasari, H. J. (1982a, June 15). Loyalty of viewing. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/loyalty-of-viewing


Research papers

Techniques for targeting television advertising to product users

The belief in the potential for direct targeting of television advertising has grown out of five years' experience conducting fourteen Commercial Recognition Studies. In total, one hundred and five housewife- targeted commercials, forty five...

Catalogue: Seminar 1982: Improving Media Research
Authors: Sue Stoessl, Suzanne Hatley
June 15, 1982
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Citation

Stoessl and Hatley (1982a, June 15). Techniques for targeting television advertising to product users. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/techniques-for-targeting-television-advertising-to-product-users


Research papers

TV viewing survey and forecast

The advertiser's concern is to maximize the profitability of his advertising investment. Television tine slot selection several months before actual airing of a campaign is made difficult and uncertain due to quick fluctuations in the audiences. This...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Ghislaine De Cagny, Yves-Charles Quéroix
August 1, 1981
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Citation

De Cagny and Quéroix (1981a, August 01). TV viewing survey and forecast. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/tv-viewing-survey-and-forecast


Research papers

TV viewing survey and forecast (French)

The advertiser's concern is to maximize the profitability of his advertising investment. Television tine slot selection several months before actual airing of a campaign is made difficult and uncertain due to quick fluctuations in the audiences. This...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Yves-Charles Quéroix, Ghislaine De Cagny
August 1, 1981
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Citation

Quéroix and De Cagny (1981a, August 01). TV viewing survey and forecast (French). ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/tv-viewing-survey-and-forecast-french-