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Reaching the right people

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Derek H. Davies, Michael Grant

Abstract:

This investigation concerns itself with two major media of appeal to housewives in Britain: commercial television and women's magazines. It can be demonstrated that these two media — or more accurately their audiences — are distinctly biased either in line with or against the grain of the markets for particular products.

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