Resources Library by ANA

Emerging from the shadow of consumer panels

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels.The history of internet research has been dominated by the consumer perspective although the move away from traditional data...

Catalogue: Panel Research 2006

Author: Marek Vaygelt

October 8, 2006

A cost effective approach for measuring out-of-home viewing

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fixed-meter panels.On the other hand, capturing the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Author: Fernando Falcon

June 23, 2005

The creation of a single source cross media Internet panel

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius

June 22, 2005

Understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of a UK panel has shown four distinct motivation...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Pete Comley

April 17, 2005

The craftsmanship behind a quality panel

Today one can choose between several different software packages for management of web access panels. These software packages can be exellent tools, but building and maintaining a good panel is still a matter for craftsmanship. The quality of results...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Rune T. Eilertsen, Leif Henrik Husom

April 17, 2005

Online access panel and effects on response rates with different types of incentives

The paper describes the most important parameters that influence the response rate of an online access panel.It also includes the results of a comparative study which analyses the dependency of click rates, drop out rates and finally response rates...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Boris von Heesen

April 17, 2005

To build, or not to build? That is the question

After approximately a decade of evolution, the Internet has become an integral part of most people's lives. As a result, online market research has seen a substantial increase in market acceptance among businesses and the general public. At the heart...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alex Gofman, Roseanne Luth

Companies: Luth Research, Moskowitz Jacobs Inc.

April 17, 2005

Effects of frequent participation on panellists' responses

This paper addresses the impact of frequent responders on online panel research.Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch

Company: Research Now SSI

April 17, 2005

Online panels require expertise and knowledge far beyond the traditional market research skill set

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing.The paper solely refers to...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alexander Braun, Chris Whittle

April 17, 2005