Resources Library by ANA

The development of the "affinity index"

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner +...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Georg Gramse, Jörg Laufer

November 1, 1979

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

June 15, 1977

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

June 15, 1977

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

I propose to devote my attention to the interest of qualitative methods and the way in which they complement quantitative techniques. The intention is not to present, as such, the results of any one particular study, but rather to reflect on the...

Catalogue: Seminar 1977: Travel And Tourism

Author: Marianne de Souza

June 15, 1977

The use of qualitative research in the development of effective advertising

This paper outlines how the authors use qualitative research on rough anamatic commercials to develop finished advertising films. It describes the way in which we believe research should be used and tries to spell out the principles upon which the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: David Cowan, Chris Cowpe

September 1, 1976

Freight transport research international route assessment

This paper examines the problems facing freight traffic route assessment caused primarily by the complex structure of the freight business. It then examines the traditional quantitative approach to research in this area showing the practical...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Nicholas M. Rubashow

Company: Makro Research Services Ltd. Co.

June 15, 1976

A qualitative research perspective on international marketing research

This paper puts forward the view that international qualitative research is quite different from international quantitative research in a number of key areas. The need to adopt a consistent philosophy and approach to qualitative research is noted,...

Catalogue: Seminar 1976: International Market Research

Author: John R. Goodyear

April 1, 1976

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

March 1, 1976

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Marc Vincent

March 1, 1976