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Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Motivational research on London Transport faresavers. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/motivational-research-on-london-transport-faresavers


Research reports

Qualitative research into International Hotel usership and attitudes

Wells O'Brien Ltd. is currently concerned todevelop their existing campaign for theInter-Continental Hotel chain. This may involvethe development of the current strategy or the establishment of a new advertising direction.Accordingly, an in-depth...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into International Hotel usership and attitudes. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-international-hotel-usership-and-attitudes


Research papers

Research to aid the design of cost-effective holiday brochures

Survey research has played a central role in the development of the Thomson Holidays brochure style. This paper looks in detail at research conducted at two stages in this development when the approach to the brochure design was reviewed and will...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Cathy Riley, Nigel Spackman
Company: Harris Interactive (Europe)
September 1, 1978
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Citation

Riley and Spackman (1978a, September 01). Research to aid the design of cost-effective holiday brochures. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-to-aid-the-design-of-cost-effective-holiday-brochures


Research papers

An alternative to transportation

The paper focuses upon the issues involved in travel/communication substitution, a topic given much greater prominence in recent years due to rapidly escalating costs of travel and energy shortages. The purpose of this paper is to present a general...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: K. L. McGown, P. I. Weintraus
August 28, 1977
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Citation

McGown and Weintraus (1977a, August 28). An alternative to transportation . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/an-alternative-to-transportation-


Research reports

Passenger attitudes to cabin services

A total re-appraisal is being made by British Airwaysof the relationship between cabin crew training coursesand the day-to-day work needs of cabin staff. Thisresearch was part of the first stage of this reappraisal and was designed to determine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Passenger attitudes to cabin services. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/passenger-attitudes-to-cabin-services


Research reports

British Airways campaign development 1977/78

Multi-national qualitative research is being conducted toaid the development of 1977/78 British Airways AdvertisingCampaign. This report contains the results of qualitativeresearch conducted in Nairobi.The objectives of the research were:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). British Airways campaign development 1977/78 . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/british-airways-campaign-development-1977-78-


Research papers

Tourism saturation

The objective of this paper is to attempt to predict when tourism saturation will be reached in the UK; to identify the factors which are critical in determining saturation levels; finally to indicate where demand and supply may not in future be...

Catalogue: Seminar 1977: Travel And Tourism
Author: Thomas J. Carter
June 15, 1977
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Citation

Carter, T. J. (1977a, June 15). Tourism saturation. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/tourism-saturation


Research papers

The shape of things to come

This paper describes the expected shape of the west European tourism market in 1980 including: 1.The intra-European market both domestic and international; 2. The market for travel from West Europe to countries overseas; 3. The market for travel to...

Catalogue: Seminar 1977: Travel And Tourism
Author: John Seekings
June 15, 1977
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Citation

Seekings, J. (1977a, June 15). The shape of things to come. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-shape-of-things-to-come


Research papers

The holiday customs in Hungary

The Hungarian Institute for Market Research of Budapest began in 1970 a series of surveys, repeated every second year, to observe the Hungarian people's holiday taking habits. The structure of demand - the types of holidays taken and the way they are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Katy Vilmos
June 15, 1977
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Citation

Vilmos, K. (1977a, June 15). The holiday customs in Hungary. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-holiday-customs-in-hungary