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Motivational research on London Transport faresavers

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

LTE at present offer a range of cheap tickets under the general heading 'Faresavers'. The research was therefore required in order to examine perceptions, attitudes, motivations, and inhibitions concerning cheap tickets, and specific responses to the range of tickets available, in order to identify the optimum ways of marketing them and possible gaps in the range. 

CRAM/Peter Cooper Archive

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, C. (1979a, June 01). London Transport motivational research into passenger need and attitudes . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/london-transport-motivational-research-into-passenger-need-and-attitudes-


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, C. (1979a, August 01). Motivational research on Brown Bread. ANA - ESOMAR. Retrieved April 26, 2024, from


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Citation

, C. (1979a, May 01). Motivational research on London Transport faresavers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/motivational-research-on-brown-bread