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Motivational research on London Transport faresavers

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

LTE at present offer a range of cheap tickets under the general heading 'Faresavers'. The research was therefore required in order to examine perceptions, attitudes, motivations, and inhibitions concerning cheap tickets, and specific responses to the range of tickets available, in order to identify the optimum ways of marketing them and possible gaps in the range. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, May 01). Motivational research on London Transport faresavers. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/motivational-research-on-london-transport-faresavers