Motivational research on London Transport faresavers

Date of publication: May 1, 1979

Abstract:

LTE at present offer a range of cheap tickets under the general heading 'Faresavers'. The research was therefore required in order to examine perceptions, attitudes, motivations, and inhibitions concerning cheap tickets, and specific responses to the range of tickets available, in order to identify the optimum ways of marketing them and possible gaps in the range. 

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