Abstract:
LTE at present offer a range of cheap tickets under the general heading 'Faresavers'. The research was therefore required in order to examine perceptions, attitudes, motivations, and inhibitions concerning cheap tickets, and specific responses to the range of tickets available, in order to identify the optimum ways of marketing them and possible gaps in the range.
This could also be of interest:
Research Reports
London Transport motivational research into passenger need and attitudes
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1979
Research Papers
Research for public transport investment
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
September 1, 1974
Research Reports
Motivational research on Brown Bread
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1979
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