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Videos

Putting B2B research to the legal test

B2B research presents unique legal challenges, which are especially significant for multi-country B2B research. Hear three researchers grapple with legal considerations for their projects, in consultation with one of the research industry’s...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Ashlin Quirk, Jared Schiers, Polly Speros
June 15, 2014
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Citation

Quirk, Schiers and Speros (2014a, June 15). Putting B2B research to the legal test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/putting-b2b-research-to-the-legal-test


Videos

B2B decision-making: Does 'good' matter?

Having worked with one of our sister companies, the Good Relations Group, on developing a landmark piece of research in 2013, looking at the importance of companies 'being good' in the eyes of consumers, we started asking ourselves whether and to...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Sinead Jefferies
June 15, 2014
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Citation

Jefferies, S. (2014a, June 15). B2B decision-making: Does 'good' matter?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/b2b-decision-making-does-good-matter-


Videos

Becoming a customer of choice

Measuring and managing the rational and emotional dimensions of relationships, both internally and externally, is key to success in B2B markets. This presentation will discuss how to become both an internal and external customer of choice, and how...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: John Fleming
June 15, 2014
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Citation

Fleming, J. (2014a, June 15). Becoming a customer of choice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/becoming-a-customer-of-choice


Videos

Why B2B/Industrial is different and what to do about it

Your gut is wrong more often than you think. B2B/Industrial is very different than B2C, but you ignore the voice of the market at your peril. In fact, if you are separated from your end user customers by distributors and channel partners, you may be...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Mark Towery
Company: Geo Strategy Partners
June 15, 2014
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Citation

Towery, M. (2014a, June 15). Why B2B/Industrial is different and what to do about it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-b2b-industrial-is-different-and-what-to-do-about-it


Videos

Strategic B2B market analysis for global companies

In the face of globalisation, analysis of multi-industry and multi-country B2B market seems increasingly complex and challenging. It can turn into an easy task, though, if the research methodology is refined and based on carefully selected key...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Indre Cesniene
June 15, 2014
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Citation

Cesniene, I. (2014a, June 15). Strategic B2B market analysis for global companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-b2b-market-analysis-for-global-companies


Videos

Business hierarchy of needs

A large part of B2B research aims to explore, understand and anticipate business motivations. Abraham Maslow proposed a ‘hierarchy of needs’ to explain human motivation. Is there an equivalent hierarchy for business?? The prime motivation...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Owen Jenkins
Company: Kadence International
June 15, 2014
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Citation

Jenkins, O. (2014a, June 15). Business hierarchy of needs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-hierarchy-of-needs


Videos

The client experience

This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Janet Ziffer
June 15, 2014
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Citation

Ziffer, J. (2014a, June 15). The client experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-client-experience


Videos

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
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Citation

Johnston and Knox (2014a, June 15). Social media research & B2B audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-research-b2b-audiences


Videos

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Conor Wilcock
June 15, 2014
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Citation

Wilcock, C. (2014a, June 15). Comparing apples to pommes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparing-apples-to-pommes