Resources Library by ANA

ESOMAR guideline for conducting survey research via mobile phone

While recognising that many mobile phones and mobile devices permit the use of online research methodologies, including e-mail and web surveys, the ESOMAR Guideline for Online Research covers research using email, browser-based or downloaded...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2011

Bridging the digital divide in qualitative research in emerging markets

Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: James Fergusson, Navin Williams

Company: KANTAR TNS Malaysia

March 20, 2011

Coca-Cola project shopper 360°

Project Shopper 360° shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers. This paper will show how cutting edge community research combined with on the go mobile and...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Philip McNaughton, Beth Corte-Real

Companies: Face, The Coca-Cola Company

March 1, 2011

How mobile is changing the sociology, psychology, and the entertainment/work environment

Mobile has emerged as the new mass distribution medium, supplanting traditional media -including the Internet- and is now the one device where consumers can access audio and video, while communicating via text, email, social media, and web browsing....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Ed Cohen, Paul Jacobs

October 21, 2010

Measurement of the mobile internet audience

The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Laurent Battais

Company: Mediametrie

October 21, 2010

Mobile location based research

Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring...

Catalogue: Online Research 2010: E-Universe

Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden

Company: Vision Critical

October 19, 2010

Innovative mobile research in developing countries

Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and...

Catalogue: Online Research 2010: E-Universe

Author: Emmanuel Bellity

October 19, 2010

Conducting survey research via mobile phone

It is critical that the researcher is aware of and responsive to existing national laws, stricter standards or rules that may be required in any specific country, and the local regulatory climate and cultural disposition toward contacting mobile...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Madhumita Chakraborty, Sandeep Arora

Companies: PepsiCo, Datamatics Global Services Ltd

April 20, 2010