Resources Library by ANA

The distributor: Partner or customer? (French)

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Philippe

June 15, 1972

Advertising and promotional policy and research on its effectiveness

This talk is not meant merely for scientific research people, but rather for planners In marketing and in publicity. It shows the development of an advertising and promotional policy for a newspaper and what part market research plays in it. The...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Basilio Riesco

June 15, 1972

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Uwe Johannsen, Claus Merbold

June 15, 1972

The distributor: Partner or customer?

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Philippe

June 15, 1972

Industrial marketing and market research

Market research is defined as the collection and the systematic analysis of the factors that have an influence on the market, its development, and, more generally, on the environment of the enterprise, in order to produce, in a realistic manner,...

Catalogue: The European Marketing Research Review 1972

Author: Philippe Enquin

June 15, 1972

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Covariance analysis is a combination of regression analysis and the analysis of variance. From the latter's standpoint it can be used with any of the above experimental designs to increase the precision of the experiment by removing one or more...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Gordon Heald

Company: Gallup International Association

June 15, 1971

Planning and implementing distribution policies

This paper outlines the basic steps that should be taken by manufacturers setting out to plan and implement distribution policies for their products. The steps relate specifically to mass market consumer goods and although many of the statistical...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: A.M. Rogers

November 1, 1969

Business cycle tests for the retail trade

The basis of the Business Cycle Tests consists in systematic selected investigations and evaluations of changes and trends in the circulation of goods as shown by the chief indicators (deliveries, stock, sales), and by the state of supply and demand...

Catalogue: The European Marketing Research Review 1968

Authors: Dagmar Pokorna, Eva Petrackova

August 1, 1968

Search for potential clients (French)

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968

Author: Philippe Irrmann

Company: IFOP

June 15, 1968