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Research papers

Market segmentation and target groups

Our subject refers to a partial field in preparatory work for marketing decisions in the communication industry - that is one way of handling the available data. We shall not treat analytical techniques as forecasting or decision processing which...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Friedrich Wendt
June 15, 1972
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Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-segmentation-and-target-groups-


Research papers

Combining dissonance theory to product space constructs

Market segmentation has during the past few years been an intensively discussed topic. The discussion has, however, caused a clarification of thinking and a more effective utilisation of various methods. Market segmentation has so far proceeded in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Eero Meckelborg
June 15, 1971
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Citation

Meckelborg, E. (1971a, June 15). Combining dissonance theory to product space constructs. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/combining-dissonance-theory-to-product-space-constructs


Research papers

Report-back from working group II

Our group felt that in the papers given at the Seminar too much emphasis has been put on the evaluation of below-the-line activities. Our second point concerned the subject of market segmentation. We would like to know how to go about tracing people,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Janny N. Lok
June 15, 1971
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Citation

Lok, J. N. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-ii


Research papers

Looking beyond the immediate market

The paper shows what happens when a company selling an industrial product to a small, closely-knit market looks beyond this immediate market to the much more complex and fragmented market which originates the demand for the product. The survey had...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: D. A. Clark
September 1, 1970
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Citation

Clark, D. A. (1970a, September 01). Looking beyond the immediate market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/looking-beyond-the-immediate-market


Research papers

How to use market segmentation for determining new product ideas?

The purpose of the exercise is to determine: 1. What are the gaps, the unfulfilled needs existing in a specific market which a new product could fulfil; 2. What the features of this new product should be; 3. To what segment of the market this new...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Klaus Ragnitz, M. Ungureanu
September 1, 1970
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Citation

Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-


Research papers

The importance of market segmentation in market research

The aim of market research is to classify the individuals into as homogeneous groups as possible according to their common features in the social structure and according to their consumer orientation and to find out the formation and workings of...

Catalogue: The European Marketing Research Review 1970
Author: Marie Strnadova
June 15, 1970
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Citation

Strnadova, M. (1970a, June 15). The importance of market segmentation in market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-segmentation-in-market-research


Research papers

Market segmentation

From the commencement of this seminar the question arose as to how to define the concept segmentation . The definition of concepts seems to me to be a basic duty. Doubtless there is a time when it is unnecessary, or even harmful. Such a case is when...

Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
June 15, 1970
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Citation

Durand, J. (1970a, June 15). Market segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-segmentation


Research papers

The attitude of Israeli doctors towards domestic vis-a-vis imported drugs

This study deals with doctors perceptions, images, attitudes, behaviour and usage habits as they are related to the subject of "Imported vs. Local Drugs". The study was conducted on a personal interview basis with a sample of 400 regular...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Jacob Levy, Ian Jarvis
June 15, 1970
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Citation

Levy and Jarvis (1970a, June 15). The attitude of Israeli doctors towards domestic vis-a-vis imported drugs . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-attitude-of-israeli-doctors-towards-domestic-vis-a-vis-imported-drugs-


Research papers

Conclusion

I would like to comment on a few major points of interest as raised by the papers of the last two days. Firstly marketing models. Segmentation and typology of doctors seem to be of universal interest.

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: J.-J. Baillet
June 15, 1970
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Citation

Baillet, J. (1970a, June 15). Conclusion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/conclusion-717