The attitude of Israeli doctors towards domestic vis-a-vis imported drugs

Date of publication: June 15, 1970


This study deals with doctors perceptions, images, attitudes, behaviour and usage habits as they are related to the subject of "Imported vs. Local Drugs". The study was conducted on a personal interview basis with a sample of 400 regular practitioners, randomly selected from the total doctor population in Israel. The subject areas included in this study were: A. Awareness of attitude towards Israeli made drugs vis a vis imported ones (towards the industry as a whole, separate companies and also separate marketing problems); B. How doctors see themselves professionally; C. Exposure and attitudes towards advertising and promotional mix; D. Professional & demographic background.

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