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Research papers

Changes in economic management in USSR

Recent changes in economic mechanism in USSR profoundly affect all aspects of national economy. They are closely connected to the shift from administrative methods of management to economic ones, much larger role of enterprises in the economic...

Catalogue: ESOMAR Congress 1988
Author: Andrey A. Goriatchev
September 1, 1988
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Citation

Goriatchev, A. A. (1988a, September 01). Changes in economic management in USSR. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/changes-in-economic-management-in-ussr


Research papers

The emergence of business omnibus services

This paper seeks to describe the conditions which have led to the emergence of various business omnibus services in the UK. It describes the change in British industrial activity which has led to new product development which in turn has led to new...

Catalogue: Seminar 1988: Business To Business Research
Author: Linda Nathan
Company: Marplan Forschungsgesellschaft mbH
June 15, 1988
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Citation

Nathan, L. (1988a, June 15). The emergence of business omnibus services. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-emergence-of-business-omnibus-services


Research papers

Marketing across frontiers

15 years of experience in developing and implementing market modelling techniques for the management of innovation are examined in the light of marketing across frontiers. Particular focus is given to: validation, marketing lesson, consumer responses...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi
June 15, 1986
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Citation

Blanchard, Schneersohn and Hayashi (1986a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/marketing-across-frontiers--2778


Research papers

Hypermarket's development in Italy

The title of my assigned report is "Hypermarket's development in Italy". Since the total of these establishments, calculated with some generosity, is of about 20, we may immediately conclude that this development is anything but impressive. If we...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Carlo Orlandini
June 4, 1986
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Citation

Orlandini, C. (1986a, June 04). Hypermarket's development in Italy. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/hypermarket-s-development-in-italy


Research papers

Profit from planned publishing

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool...

Catalogue: Seminar 1985: Quality In Publishing
Author: Michael Bird
November 27, 1985
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Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/profit-from-planned-publishing


Research papers

The evolution of management

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-evolution-of-management


Research papers

The evolution of management (French)

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management (French). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-evolution-of-management-french-


Research papers

Plans or markets: The future of socialist countries

Those development trends of the economies and direction systems are important signals for the strategies of Western companies having or planning business contacts with the COMECON countries and their enterprises. Finally the paper recommends some new...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Gábor Hoványi
June 15, 1984
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Citation

Hoványi, G. (1984a, June 15). Plans or markets: The future of socialist countries. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/plans-or-markets-the-future-of-socialist-countries


Research papers

Is publishing management ready for the future?

Publishing managements which believe they are in 'different' circumstances from the rest of the industry will never survive the next couple of decades - even though this will be a period of tremendous opportunity. Indeed, the years already passed...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Robert Heller
November 23, 1983
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Citation

Heller, R. (1983a, November 23). Is publishing management ready for the future?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-