Resources Library by ANA

Quality control system for on-air advertising

Often a Company discovers that it has not obtained the hoped-for results from its advertising investment when it is already too late. Sometimes a Company wonders whether it might not have obtained the same results with a smaller or different type of...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Mirella Leonardi

June 15, 1990

Introduction

In the complex world of advertising today, in the face of dramatic changes in media, consumer lifestyles and corporate structures, there is a tendency on the part of advertising professionals, both agency and client, to feel that they must reinvent...

Catalogue: ARF Guidelines Handbook

Author: Malcolm A. McNiven

June 15, 1990

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

The first 50 years of the advertising research foundation

"A new organisation to be known as the Advertising Research Foundation was formed at a meeting of advertiser and agency executives held on February 11th at the Union League Club of New York". That’s how the press release from the Association of...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

The ten planets of advertising

Do not expect form this paper an advertising lesson of a comparative study between German and French campaigns.The purpose here is simply to show you what the ten French advertising tendencies are today. As ten planets shining in the sky of...

Catalogue: ESOMAR Congress 1989

Author: Jacques Seguela

September 1, 1989

Beppo meets Felix

What is the difference between young and old consumers when they look at ads? What are their respective attitudes and projections? This is what we tried to find out. Beppo is a fellow who embodies what advertising used to be. Felix stands for...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Gloria Frink

June 15, 1989

BC or AC: Before Coca Cola or after Coca Cola

This paper addresses certain ways in which anthropology may be applied with relevance to market research. Four main topics are discussed: the development of semiology as a powerful potential tool for understanding the dynamics of advertising; the...

Catalogue: ESOMAR Congress 1988

Author: Janet Gruber

September 1, 1988

Findings from ad tracking

We instinctively feel that advertising awareness should have some place in assessing advertising. However, there have been many reports of researchers failing to find a relationship between advertising awareness and attitude change, and the...

Catalogue: ESOMAR Congress 1987

Author: Gordon H. Brown

Company: KANTAR TNS Malaysia

September 1, 1987

Aditorial dreams experience made with testing of programs and "aditorials"

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Karl Georg Musiol

Company: GfK

June 15, 1987