Resources Library by ANA

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Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?

Authors: Selin Cetinelli, Basak Oruc

September 10, 2014

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?

Authors: Selin Cetinelli, Basak Oruc

June 15, 2014

Social business for an intrinsic social change

Tri Mumpuni is an agricultural engineer who has been campaigning for community development and renewable energy for decades. Early experiences working with USAID and UNDP helped her develop understanding of how to create community-based models.In her...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Tri Mumpuni

June 15, 2014

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big

Authors: Ana Alvarez, Fiona Blades

Company: MESH Experience

September 26, 2013

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big

Authors: Fiona Blades, Ana Alvarez

Company: MESH Experience

June 15, 2013

Sustainable Brazil

This work goes back to political and economic factors that led to the emergence of a new middle class in Brazil, as well as the development of the Brazilian and global debate on sustainability and conscious consumption. It shows the effect of this...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Mário Mattos

Company: GfK

May 3, 2012

All for one and one for all

Sustainability is the buzzword of the decade. Companies feel scrutinised for 'ethical behaviour' and feel compelled to act. General topics like sustainability are issues to address for every marketing plan, thus the research is designed as a...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Nicole Hanisch, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 13, 2011

When consumption becomes political

This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities and interests, as well as beliefs about the common...

Catalogue: Congress 2009: Leading The Way

Author: Fabián Echegaray

Company: Market Analysis

September 22, 2009

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way

Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo

Company: Philips International

September 22, 2009