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Research papers

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Karl-Georg Herbert
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992
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Citation

Herbert, K. (1992a, June 15). The challenges for agricultural market research in the united Germany. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-challenges-for-agricultural-market-research-in-the-united-germany


Research papers

What mother never told you about market research

This paper shares my observations about the way we conduct market research. No longer is market research seen as the scientific arm responsible for solving business problems. We are now the "give me a number" group. Market research should be the...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Lewis H. Knickerbocker
June 15, 1992
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Citation

Knickerbocker, L. H. (1992a, June 15). What mother never told you about market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/what-mother-never-told-you-about-market-research


Research papers

The image and the image improvement of farmers

Why is the chemical industry interested in the image of farmers? Haven't they got enough to cope with their own image? Doesn't the chemical industry have a worse image than agriculture? These questions arise when a man from the agrochemical industry...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Alfred Schmelder
June 15, 1992
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Citation

Schmelder, A. (1992a, June 15). The image and the image improvement of farmers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-image-and-the-image-improvement-of-farmers


Research papers

Sectoral development of production and marketing in Germany

To improve the situation of agriculture and horticulture in the new federal Lander it is necessary to develop the right marketing structures to achieve a concentration of the supply side. In sector plans, the potential in production and marketing...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Marianne Altmann
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992
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Citation

Altmann, M. (1992a, June 15). Sectoral development of production and marketing in Germany. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sectoral-development-of-production-and-marketing-in-germany


Research papers

Requirements for a future agricultural structure in the German federal state of Brandenburg

According to common understanding of the actual tasks of a Federal government system in West Germany, priority lies no doubtly in the smooth running of administration. If we were to compare the agricultural structure of the German Federal State of...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Jochen Pfeiffer
June 15, 1992
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Citation

Pfeiffer, J. (1992a, June 15). Requirements for a future agricultural structure in the German federal state of Brandenburg. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/requirements-for-a-future-agricultural-structure-in-the-german-federal-state-of-brandenburg


Research papers

Predicting reactions of farmers to a changing competitive and pricing situation

This paper shows how the NSS PRICE SENSITIVITY METER, developed by one of the authors was applied to a multi-country agricultural research problem. It demonstrates how, by combining the price perception data with other types of data accurate...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: T. Justus Homburg, Peter H. van Westendorp
Company: Bayer AG
June 15, 1992
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Citation

Homburg and van Westendorp (1992a, June 15). Predicting reactions of farmers to a changing competitive and pricing situation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/predicting-reactions-of-farmers-to-a-changing-competitive-and-pricing-situation


Research papers

The influence of green politics on the common agricultural policy

This four-part paper looks at the context within which the Common Agricultural Policy (CAP) of the European Community (EC) is set; the alternative ideas of the Greens and the way in which they seek to influence policy. Introduction looks at the...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Jean Lambert
June 15, 1992
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Citation

Lambert, J. (1992a, June 15). The influence of green politics on the common agricultural policy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-influence-of-green-politics-on-the-common-agricultural-policy


Research papers

Environmental concerns and the implications for pesticides

The aqrochemicals industry faces potentially serious threats from the pressures created by public opinion regarding the uses of pesticides in Great Britain. Adverse public opinion could affect employee morale within the industry, lead to tighter...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Ian G. Catchpole
June 15, 1992
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Citation

Catchpole, I. G. (1992a, June 15). Environmental concerns and the implications for pesticides. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/environmental-concerns-and-the-implications-for-pesticides


Research papers

Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France

BVA's sociological study gives an in-depth analysis of the mechanisms behind the perceptions and behavior of individuals towards the environment as an overall concept. Its purpose is to show and monitor trends on a regular basis to enable our...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Odile Peixoto
Company: BVA Group
June 15, 1992
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Citation

Peixoto, O. (1992a, June 15). Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comparative-perceptions-and-attitudes-of-farmers-and-the-general-public-faced-with-environmental-problems-in-france