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Research papers

Buyer-seller relationships in market research

Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...

Catalogue: The European Marketing Research Review 1968
Author: William Schlackman
August 1, 1968
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Citation

Schlackman, W. (1968a, August 01). Buyer-seller relationships in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/buyer-seller-relationships-in-market-research


Research papers

Do attitudes change before behaviour?

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can...

Catalogue: ESOMAR Congress 1968
Author: Jack Fothergill
June 15, 1968
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Citation

Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-


Research papers

The position of motivational research

This article attempts to clarify the current position, to define the problems of motivational research, so that everyone can evaluate it and fit it into the context of the systematic and organised methods without which marketing would be in danger of...

Catalogue: The European Marketing Research Review 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). The position of motivational research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-position-of-motivational-research


Research papers

Psychological research on the consumer

Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as...

Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
August 1, 1966
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Citation

Alberoni, F. (1966a, August 01). Psychological research on the consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychological-research-on-the-consumer


Research papers

What about consumer behavior and the behavioral sciences?

The implications are clear, if marketing men really are going to move from "cocksure ignorance" to "thoughtful uncertainty" about consumer motivation and behavior, they have no choice but to use experimental, observational and statistical methods to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Steuart Henderson Britt
June 15, 1965
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Citation

Britt, S. H. (1965a, June 15). What about consumer behavior and the behavioral sciences?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-about-consumer-behavior-and-the-behavioral-sciences-


Research papers

Intentions-to-buy and claimed brand-usage

This paper concerns the relationship between consumers' expressed Intentions-to-buy different brands in a product-field and their claimed brand- Usage. The results also indicate the extent to which expressed Intentions-to-buy appear to reflect...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Andrew S. C. Ehrenberg, Michael Bird
June 15, 1965
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Citation

Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/intentions-to-buy-and-claimed-brand-usage


Research papers

The intelligent use of psychology in marketing

The main purpose of this paper is to encourage a reassessment of the contribution psychologists are making and could make to the marketing process. It is probably unwise to generalise about the function of psychologists in various countries and most...

Catalogue: ESOMAR Congress 1964
Author: Julia Ann Burdus
June 15, 1964
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Citation

Burdus, J. (1964a, June 15). The intelligent use of psychology in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-intelligent-use-of-psychology-in-marketing


Research papers

Psycho-technology and consumer research

Psycho-technology derives from the practical needs of modern engineering. Similar needs for similar reasons exist in other parts of modem culture and therefore these needs operate also in marketing and for the consumer. Three implications from...

Catalogue: ESOMAR Congress 1964
Author: Jack G. Field
June 15, 1964
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Citation

Field, J. G. (1964a, June 15). Psycho-technology and consumer research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psycho-technology-and-consumer-research


Research papers

Consumers typology

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Mary Zeldenrust-Noordanus
June 15, 1962
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Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumers-typology-