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Research reports

Toffee Crisp commercial research

The general purpose of this research was to obtainconsumer reactions to four new 15-second commercialsfor Toffee Crisp: 'China Shop', 'Skeleton', 'Chandelier', 'Chimney' The commercials portrayed situations in which the 'crunching effect' of eating a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 12, 1973
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Citation

, C. (1973a, November 12). Toffee Crisp commercial research. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/toffee-crisp-commercial-research


Research reports

Report on qualitative research on a PLJ television commercial

Masius Wynne Williams and Darcy McManus have produced a15-second television commercial for PLJ on the theme ofthe 'taste bud rationale'. The objective of the research reported here was toassess responses to the commercial in terms of itsmeaning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on a PLJ television commercial. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-plj-television-commercial


Research reports

Qualitative research on 'Jade East' commercials

'Jade East' is a middle-price Boots Male Toiletry range,competing with 'Hai Karate', 'Old Spice', 'Avon', etc.Recently, its sales performance has not matched expectationsand possible reasons for this discrepancy have been suggested.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Qualitative research on 'Jade East' commercials. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-jade-east-commercials


Research reports

Night nurse advertising research

The research was required to check the new Night Nurse commercial -"Fred's Cold" - against the same Medinite commercial used inthe earlier test with "Reassurance'', and, where possible,to make comparisons between the effectiveness of "Fred's Cold"and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/night-nurse-advertising-research


Research reports

Yorkie commercial research

The objectives of the research were to examine reactionsto the new Yorkie commercial, with a view to providingguidelines for future advertising development. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Yorkie commercial research. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/yorkie-commercial-research


Research reports

Qualitative research on Nutty TV advertising "Vanish"

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas.This research was undertaken in a 'new' area, (Lancashire) and an 'old'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-


Research reports

Qualitative research into Wrangler advertising strategy

Doyle Dane Bernbach Limited is in the process of developing a televisioncommercial for Wrangler casual clothes.Three primary creative approaches were developed, and accordingly, aninitial exploratory phase of consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

Report on qualitative research on Aero advertising

The original version of the 'Biting Bubbles' commercial was researched in August 1976. It proved to be appealing, mainly for its slogan, the chocolate sequences and the catchiness andmemorability of the song. A second commercial hasbeen developed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on qualitative research on Aero advertising . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-aero-advertising-