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Research papers

The audience of public radio stations in France

From a panel organised by MEDIAMETRIE in January-February 1993 during three weeks based on a representative sample of French population, aged 15 and over (4,683 individuals), a treatment has been conducted in order to analyse answers from each...

Catalogue: Radio Research Symposium 1995
Authors: Jean-Pierre Auzeill, Marie-Dominique Chevreux
Company: Mediametrie
July 1, 1995
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Citation

Auzeill and Chevreux (1995a, July 01). The audience of public radio stations in France. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/the-audience-of-public-radio-stations-in-france


Research papers

Joint probabilisation of audience data provided by different surveys

This communication presents an audience probabilisation method taking into account different surveys (cross-sectional GRP data surveys audience panels consumer panels etc.). It analyses the new radio probabilisation system carried out since 1998...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jean-Luc Stehlé, Jean-Louis Chandon, Pascal Mauris
Company: Mediametrie
June 15, 1999
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Citation

Stehlé, Chandon and Mauris (1999a, June 15). Joint probabilisation of audience data provided by different surveys. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/joint-probabilisation-of-audience-data-provided-by-different-surveys


Research papers

Media in life survey

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...

Catalogue: WM3 2007
Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman
Companies: Mediametrie, Havas Group
June 3, 2007
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Citation

Goisbeault, Le Roy and de Saint Roman (2007a, June 03). Media in life survey. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/media-in-life-survey


Research papers

Valorisation of individual data from 75000 mediametrie

The aim of this paper is to describe the behaviour of previous-day radio listeners according to the number of listening sessions, that is the number of periods they are in contact with this medium in general. The article is in 4 parts. In the first...

Catalogue: Radio Research Symposium 1995
Authors: Phillipe Tassi, Odile Le Moal
Company: Mediametrie
July 1, 1995
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Citation

Tassi and Le Moal (1995a, July 01). Valorisation of individual data from 75000 mediametrie. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/valorisation-of-individual-data-from-75000-mediametrie


Research papers

Innovation in estimation

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.In this context, a research programme was launched in...

Catalogue: WM3 2007
Authors: Joël Chaskalovic, Aurélie Vanheuverzwyn
Company: Mediametrie
June 3, 2007
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Citation

Chaskalovic and Vanheuverzwyn (2007a, June 03). Innovation in estimation. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/innovation-in-estimation


Research papers

Measuring audience for unaddressed printed matter

More than 21 billion of unaddressed printed matter distributed in France in 1995! In Europe, like in France, unaddressed printed matter is a very special advertising support, thanks as much to the amount distributed in letterboxes, as to the market...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Pierre Calmard, Jacques Braun
Company: Mediametrie
September 1, 1996
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Citation

Calmard and Braun (1996a, September 01). Measuring audience for unaddressed printed matter. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/measuring-audience-for-unaddressed-printed-matter


Research papers

Patterns of TV watchers (French)

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
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Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers (French). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/patterns-of-tv-watchers-french-


Research papers

A new approach to the measure of children radio audience (9 to 14 years old)

In France, radio audience measurement for people 15 years old or more is pre-eminently carried out using Mediametrie's 75000 Survey, whose methodology is generally known and accepted. Mediametrie is both attentive to its market and eager to see...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Fabrice Carlier
Company: Mediametrie
June 15, 1992
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Citation

Carlier, F. (1992a, June 15). A new approach to the measure of children radio audience (9 to 14 years old). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/a-new-approach-to-the-measure-of-children-radio-audience-9-to-14-years-old-


Research papers

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Dominique Scaglia, Jacques Braun
Company: Mediametrie
June 15, 1990
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Citation

Scaglia and Braun (1990a, June 15). TV audience measurement validation. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/tv-audience-measurement-validation