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Research papers

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009
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Citation

van Veen, Y. (2009a, March 04). From dream to purchase. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/from-dream-to-purchase


Research papers

An application of microsimulation modelling to the marketing of a consumer durable

Philips pursue a policy of systematically evaluating new methodology for improving the Company's marketing decisions. Marketing models of several types have been developed, especially using regression techniques on time series data. However, ranch...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Pieter Gunter, David Beazley
Company: Philips International
June 15, 1976
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Citation

Gunter and Beazley (1976a, June 15). An application of microsimulation modelling to the marketing of a consumer durable. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/an-application-of-microsimulation-modelling-to-the-marketing-of-a-consumer-durable


Research papers

The commercial communications mix

This paper will discuss trends and issues in the commercial communications mix both at a mega-trend level and more specific in the fields of Advertising, Sales Promotion, Sponsorship, Public Relations, Direct Marketing and Personal selling, sponsored...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Robert Riphagen
Company: Philips International
November 6, 1985
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Citation

Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-commercial-communications-mix


Research papers

Sponsorship

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Franz Kohl, Ton Otker
Company: Philips International
November 6, 1985
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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/sponsorship


Research papers

7,8,9 out! Could this be the future of market research in companies?

Marketing researchers have traditionally been very active in refining techniques and methods for obtaining better information. In their day-to-day practical work they are not so accustomed to examining their own behaviour. In particular, there is an...

Catalogue: ESOMAR Congress 1988
Author: Ulrich Lachmann
Company: Philips International
September 1, 1988
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Citation

Lachmann, U. (1988a, September 01). 7,8,9 out! Could this be the future of market research in companies?. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/7-8-9-out-could-this-be-the-future-of-market-research-in-companies-


Research papers

The globalisation of innovation

In recent years there has been much discussion about the globalisation of markets which has resulted from a number of developments in consumption patterns, in supply, in technical progress and the process of competition which greatly influences the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Justus Veeneklaas
Company: Philips International
June 15, 1988
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Citation

Veeneklaas, J. (1988a, June 15). The globalisation of innovation. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-globalisation-of-innovation


Research papers

The index method

In this paper, a classification method (the index method) is proposed which aims to discriminate between members of two groups (e.g. buyers and non-buyers). The index method is compared with two-group discriminant analysis which is a standard and...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen
Company: Philips International
June 15, 1984
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Citation

de Jonge and Oppedijk van Veen (1984a, June 15). The index method. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-index-method


Research papers

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
October 29, 2009
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Citation

Verard and Kennedy (2009a, October 29). Online community platforms. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/online-community-platforms


Research papers

The doubtfulness of representative samples in the field of industrial market research

The point of this paper is that based on the experience hitherto gained, the problems concerning representativeness in market research for investment goods should be studied more closely, and that stimuli should be provided for the improvement of the...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: D. A.M. Zehnhoff
Company: Philips International
January 1, 1973
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Citation

Zehnhoff, D. A. (1973a, January 01). The doubtfulness of representative samples in the field of industrial market research. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-doubtfulness-of-representative-samples-in-the-field-of-industrial-market-research