Resources Library by ANA

Market Research in North America

This paper provides an estimation of market research spending in North America for 1999 - 2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006;...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Laurence N. Gold

September 22, 2002

From the horse's mouth

Over the last ten years the amount of information that consumers receive each day has increased. Consumers are more sophisticated and acknowledge advertising but remain highly averse to irrelevant messages. Marketing, however, has hardly changed. How...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Sid Simmons, Danielle Pinnington

Company: Incite Marketing Planning

September 22, 2002

Market turnover

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: John Smurthwaite

Company: KANTAR TNS Malaysia

September 22, 2002

Research World (July 2002)

The US is the world’s largest single research market, with spending at $6.2 billion in 2001, but in the wake of recession and the September 11 attack, growth of the US market for market, media and public opinion research in 2001 dropped to 4%...

Catalogue: Research World 2002

Author: ESOMAR B.V.

July 1, 2002

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Robert J. Burgess, Maritza DiSciullo

June 9, 2002

Pathways to measuring consumer behavior in an age of media convergence

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers begin interacting with content. As such, tomorrow's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Stacey Lynn Koerner, David Ernst, Henry Jenkins, Alex Chisholm

June 9, 2002

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001

Author: Ulf Andersen

Company: KANTAR TNS Malaysia

February 11, 2001

Is the Internet the future of market research?

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible...

Catalogue: ESOMAR Net Effects 2001

Authors: Anyvonne Carnot, Martin Oxley

February 11, 2001

Research World (January 2001)

The market research business continues to display healthy growth rates, worldwide. After a short period of crisis, business in Asia Pacific in on the increase, as seen at the recent ESOMAR regional conference, held in Bangkok. It is expected that the...

Catalogue: Research World 2001

Author: ESOMAR B.V.

January 1, 2001