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Market Research in North America

Date of publication: September 22, 2002

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Laurence N. Gold

Abstract:

This paper provides an estimation of market research spending in North America for 1999 - 2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006; reviews key issues affecting North America; and finally provides recommendations for those undertaking market research market in the region.

Laurence N. Gold

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Citation

Gold, L. N. (2002a, September 22). Market Research in North America. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/social-media-and-market-research-in-latin-america